Rich Wang — Director & Cinematographer

I’m Rich. A Director, Cinematographer and AI-led artist with more than 15 years of experience creating commercials and branded content.

My foundation is in large-scale campaigns and high-end production. I bring that experience to every brief, combining a clear visual point of view with an understanding of what the work needs to communicate.

From the brief to the screen.

Whether I’m directing a performance, shaping light and composition as a cinematographer, or developing hybrid AI-led visuals, I approach the work with technical precision and a focus on the brand’s message. The creative should feel distinctive, while staying true to its audience and purpose.

My portfolio spans retail campaigns, TV commercials, promos, travel, hospitality and human stories. It includes work for Amazon Australia, Flight Centre, Virgin Australia, Spicers Retreats, Tourism Australia, Oral-B, Banana Boat, Chemist Warehouse, Amway and RACQ, in collaboration with agencies and production teams.

Collaboration comes first.

I work closely with agencies, producers, marketing teams and brand leaders. Clear communication and shared direction are central to how I work, and many of those relationships have become long-term creative partnerships — and friendships.

I’m known for calm leadership on set and a meticulous eye for detail. My role is to translate the strategy into compelling visuals, help people do their best work, and keep the production moving with clarity.

Brisbane based. A wider perspective.

I call Brisbane home and work across Australia and internationally. Alongside my live-action practice, I explore AI-driven workflows that open up new creative possibilities and more flexible ways to produce content.

Outside work, you’ll usually find me chasing a strong espresso, exploring the next creative tool, or out adventuring with my four corgis.